Why Switch To Whole Bean Coffee?

Morning Ritual

Enter Flow State

If you are interested in improving your performance—whether that is in a creative pursuit, like writing, or some other field that requires focus—Flow State is what you’re after. Flow state,

“also known colloquially as being in the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Flow is characterized by complete absorption in what one does, and a resulting loss in one’s sense of space and time.”

If you’ve ever been working on a project and lost track of time—when you look up hours have past and you’ve produced some of your best work—that’s flow state. Once you learn to enter flow state on demand, you’ll want to stay there. And coffee can help you get there.

Coffee and Flow State

Caffeine and other molecules in coffee increase your alertness which help you enter flow state.

“The general consensus on caffeine studies shows that it can enhance work output, but mainly in certain types of work. . . Caffeine has also been seen to improve memory creation and retention when it comes to ‘declarative memory,’ the kind students use to remember lists or answers to exam questions.”

By taking advantage of coffee, and its ability to turn us into faster thinking versions of ourselves, we’re able to achieve greatness. From 1984 to 2004 the Olympics limited the amount of caffeine they allowed an athlete to consume because of its ability to improve performance. Even today there are athletic associations that limit the amount of caffeine an athlete can consume. Why not take advantage of this through coffee?

Mindfulness

Mindfulness + Caffeine = Superhuman Focus (Flow State)

By practicing mindfulness first thing in the morning, you’ll train your brain to be more resilient in the face of adversity. You can take this a step further and meditate after drinking your first cup of coffee, but being mindful while making the coffee and drinking that first cup is enough.

Taking the time to develop a 30-minute morning ritual around the preparation and consumption of coffee is enough to offer the cognitive benefits.

Mental Resilience—stress will not affect you as much.
Mental Clarity—your mind won’t wonder as much while you’re trying to think of solutions to your daily problems.
Mental Strength—you’ll be able to focus on your daily tasks for longer stretches of time.

The more you practice the stronger your brain will become. Take a 30-day challenge and see what happens. If you dedicate 30 minutes per morning to making coffee and consuming your first cup, all without distraction. (Stay focused on the task at hand.) You’ll find that by the end of the month you’re getting more done in less time than you are now.

I know the first argument you’re already thinking. I don’t have 30-minutes in the morning. You do, you’re just using it differently right now. Carve the time out. Make the coffee first thing in the morning, before showering, brushing your teeth, or any other habit you have.

Take the time to be mindful first thing in the morning, and the rest of your day will become more productive than you can imagine.